Selahatin is introducing the world of artisanal oral care. By converting colors and emotions into whitening toothpaste the brand has the ambition to elevate the experiences of everyday ceremonies.
The Stockholm based brand Selahatin has been nominated in Wallpaper Design Awards, been named “one of the best grooming brands in the world” by GQ Magazine and called “the world’s most sophisticated toothpaste brand” by Monocle – and is being used by iconic designer Rick Owens.

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