Inspired by rugs from long ago, this collection revisits the original essence, focusing on texture and usage through the kilim technique.
Originally, rugs were used to protect people from direct contact with the ground. Entire communities and families gathered on their rugs, which acted as a home, inherent in daily life, providing comfort. Over time, the rug has become a decorative element and a vehicle for cultural messages.
The Medina collection represents the modern transformation of tradition. The classical aesthetic is achieved with handcrafted production in the north of Pakistan, using a very old and traditional technique: the kilim.
100% Afghan wool
Hand-spun wool from indigenous sheep of Afghanistan. This fiber has a low environmental impact since the rugs are woven in nearby Pakistan.
Traditionally, wool is the most widely used material for rugs. Presenting key characteristics, wool offers quality, flexibility, and is 100% biodegradable. It is hypoallergenic, easy to care for, and ages well. In addition, it is considered a great thermal and acoustic insulator as well as naturally regulating humidity. Wool rugs help create cozy and comfortable environments.
Hand loomed Kilim
A flat-weave rug in which the warp strands attached to the loom are interwoven with the weft strands.
One of the main characteristics of this technique is that the weft is much tighter and denser than the warp, making it bear the weight of the pattern. These rugs usually contain many colors and generally display geometric motifs. The process permits the use of strands of different thicknesses and origins.
Traditionally, the kilim is a high-density, durable and resistant rug, even in the case of very lightweight rugs.